Legero United is planning new campaigns to draw attention to the collections of the Legero, Superfit and Think brands. The campaigns will run in Germany, Austria and Switzerland with a focus on digital media, social media, press work and presence in the retail trade.
To mark the start of school, Superfit is running a Back to School campaign to draw attention to sneakers, slippers and boots for everyday school and kindergarten life. From October, there will also be a communication focus on the barefoot collection called Barefit. The first steps with Superfit will be presented under the motto “First step with Superfit”. From the end of October, the focus will be on waterproof and lined models in the “Winter Wonderland”. In November, PR activities will start with the pediatric orthopedist Dr. Zwick with content about healthy children’s feet.
At Legero, the marketing campaigns are being continued with testimonial Funda Vanroy. In collaboration with the Galileo reporter, the “Funda Favourite Edition” is being launched. The release is accompanied by content on social media, on digital channels, in the press and at the POS. Under the motto “Pink October”, legero is also donating to the Austrian Cancer Aid in the autumn and is implementing a series of communication initiatives on the topic of women’s health.
In autumn/winter 2024, the Think brand plans to focus more on collaborations with influencers, on PR and on attention-grabbing motifs for the sales area. The focus of the marketing activities is on sustainable production in Europe, motifs from the nature of Upper Austria and the collection in metallics, glossy finishes or patchwork.
