The aim of the new customer loyalty program is to improve the shopping experience and to tie members more to the brand through additional advantages. Among other things, the program offers exclusive offers, an optimized redemption of FLX Cash for discounts and a simplified membership structure. Registration in the store was also revised to make it easier to get started. Members can also look forward to promotions and events in cooperation with branded partners. At the start, active and newly registered members receive 10 euros flx cash for their next purchase. Participation in the program is free of charge and possible in the stores, online or via the app.
“The new program strengthens our connection to the community and Foot Locker’s position in the sneaker culture,” said Slavka Jancikova, Vice President of Marketing at Foot Licinish Europe.
