In the town of Werne on Hellweg in Westphalia, the IT service provider Etos held the customer day on November 19th after a get-together the evening before. Until last year, the event was known as Key Customer Day. While last year it was mainly dealers who spoke about their experiences with Etos products, this year Etos invited its partners to present their new software solutions. In addition, a few stands were set up in the next room where the partners could answer questions.
First, Etos Chief Business Development Officer Michael Geimer spoke about the issues currently affecting retailers. He highlighted four core topics that were addressed by the speaking partners: omni-channel sales, data analysis, customer loyalty and warehouse management.
The processes of the Iris One marketplace connection were presented with a case study. Comercus Managing Director Alexander Hock, together with shoe retailer Marcus Höhne (Schuhhaus Max Hittcher), demonstrated how the programs communicate with each other using an ordering process. Iris One enables a retailer to be connected to 16 marketplaces and also local checkout. The retailer can use this to share a link on social media or stick a QR code on their shop window, which interested parties can use to buy the shoe directly in a deliberately simple shop system. A login is not necessary; thanks to Google Pay or Apple Pay, the purchase can be made in two clicks in the best case scenario, as Hock demonstrated with a Skechers shoe. Höhne showed where the order would go with a live link to his employee Jean-Pierre in the Max Hittcher warehouse in Hamburg. Since the shoe is in stock, he received the order via the Shop Commander tool directly on his handheld device and picked up the shoe. Once the removal was confirmed, the information was sent back to Iris One, whereupon the new Etos tool Printi was used. This is currently being tested together with Höhne and when the order is confirmed, the invoice is automatically printed out so that both can be packed and sent straight away.
While Stefan Nicolai and Janis Möhring from the European Clearing Center explained the new features of Erix2, Mario Pecile from the customer app manufacturer Hello Again pointed out the options that companies have to bind their customers more closely. Dirk Haschke from warehouse software manufacturer Descartes Pixi explained why a chaotic warehouse can ensure more efficiency. Why is explained in a detailed report on the Etos customer day in the upcoming schuhkurier issue 48/24.
