When you look at the trade fair calendar for the A/W 2025/26 order round, you can feel anxious and anxious. Where is the commitment?
Do you have any plans for February? People who deal with shoes professionally have to answer this question with “yes”. Because there are so many order events lined up this month that you can hardly take a breath.
The month begins with Shoes, which has been moved forward, followed by the ANWR and SABU trade fairs and then the newly developed Goodiez Order Days and the also new Rexor one-day event. Everything open to everyone. A little later the Micam follows. Not to forget the SOCs with their season openings and order days. “We will be very tied up in February,” said one trader recently. The careful choice of words should not hide the fact that the man primarily feels stress when looking at the calendar. Many people should share this. Manufacturers and sales representatives have to be acrobats to be able to be on site everywhere. And retailers have little time for their own business if they want to get the broadest possible overview of the new collections and trends. Not to mention the costs. Wasn’t there a call a few months ago for a large trade fair to kick off the order round? A trade fair where you can find a diverse range of offerings from mainstream to top genres? Don’t trade and industry want a platform for everyone on which they can maintain and expand their network? What happened to it? With a view to the now early shoes, manufacturers want to wait and maybe be there in the summer. And instead of a concentration, we are experiencing a real blossoming of new events. While at the same time there are fewer dealers. You don’t have to be a mathematician to come to the conclusion that this calculation doesn’t work.