Net sales increased by 32.0 % to CHF 749.2 million in the year, which was CHF 38.2 %. Direct sales (Direct-to-Consumer, DTC) developed particularly strongly with an increase in sales from 47.2 % to CHF 308.3 million, adjusted for currency by 54.3 %. The proportion of the DTC business thus achieved a new maximum value of 41.1 %.
Co-founder and executive co-chairman David Allemann said: “This quarter proves that our strategy works-from our diversified portfolio of unmistakable shoe lines to our excellent growth in the clothing area to our globally growing brand presence.”
The gross profit margin increased to 61.5 % (previous year: 59.9 %), which adjusted EBITDA grew by 50 % to CHF 136.1 million (EUR 144.6 million), corresponding to a margin of 18.2 %. Regionally, the company achieved growth in all markets, especially in the region of Asia-Pacific with a sales jump of 101.3 %.
On the whole year 2025, ON raises his forecast. Net sales growth of at least 31 % is now expected on a currency -adjusted basis, which corresponds to sales of at least CHF 2.91 billion (EUR 3.09 billion) for current exchange rates. The gross profit margin is said to be between 60.5 % and 61.0 %, the adjusted EBITDA margin between 17.0 % and 17.5 %.
