Wächtler has 30 years of experience in the shoe industry and was most recently at ECCO for eleven years, most recently as a product director Europe. Before that, she worked for Puma, Adidas and Hummel.
In her new role, she will be responsible for the strategic development of the category management, with a focus on the range of range, optimization of distribution channels and orientation towards the needs of the end customers. The aim is to combine the interests of trade, industry and consumers and to make the processes efficiently within the group group.
During the transition phase, Wächtler works closely with Bernd Schneider, the current head of the Category Management, and Marc Meyer. Schneider, who has 45 years of experience at Sabu, is planning his retirement at the turn of 2026/2027. Together, the team brings more than 90 years of experience in the shoe area.
SABU managing director Stephan Krug emphasizes: “Your impressive career, shaped by successes as well as with sporty brands, unites deep understanding of the product with a proven sales expertise. Paired with her noticeable passion for the shoe market, she is exactly the right personality to lead the category management into the future.”
