“The ranges do not fit reality”

What specifically distinguishes a good sneaker?

It must be optimally adapted to its own needs and the requirements of the respective environment. Sneaker is not just a sneaker. There are many forms and designs that have nothing to do with Reebok or Adidas. There are models that stand for sportiness or for health. There are special hiking sneakers; Incidentally, you not only need it to hike in nature, but also in the big city, because those who live there are actually on the move all day. Some sneakers also look like an SUV, but you don’t need it. In other words, a good sneaker must above all be credible. This is not a pure fashion sneaker.

Does distinction play a role in the sneaker?

In a way; There are always sneaker models that trigger a hype. I personally find such hypes uninteresting. In my view, it is interesting to have your own style or combine the talent. With this you stand out more than with a sneaker for 800 euros. I also believe that the era of showing IT sneakers is over as much as the viewing point of wealth.

What do you wear if you don’t wear sneakers?

I also love boots and I very, very happy to wear them. For me, boots are also a kind of spirit shoes. You have a fixed stand in it, are well constricted and feel that everything feels growing. Most of my boots have a performance aspect. But I also find them interesting purely aesthetic. For example, if I want to clean myself a little, boots give me the opportunity to show myself from another side. They always go very well with black pants. Boots are power dressing. They stand for coolness.

Do you have an attitude to socks?

Of course, socks are extremely important. Above all, they should be maintained. I don’t think it’s good when someone takes off their shoes and a worn heel comes to light. Incidentally, I am not a fan of these so -called footlings at all. When people wear footballs, it looks very German. They think you don’t see them, but of course you do that. Instead of these feet, I recommend sports socks.

Speaking of German: How do you feel about Birkenstock?

I think birch sticks are good. I’ve always found. They are now fashion.

What is the relevance of fashion?

There is no longer a trend that a fashion, but instead a lot of fashions, trends and micro trends. That has been the case for a long time, but that is exactly what you want to be. Genres dissolve, connect new, traditions are overcome or rediscovered. I can wear a tie to express classiness, style and sense of craft; But I can also do without it. I can wear BESPOKE leather shoes and suits, but I can also leave it if I don’t feel like it. Fashion has an abundance of possibilities, and I have the freedom to choose from the multitude of options that help me to become the person I want to be.

What is the role of trade?

He has the task of offering me a certain selection, explaining it to me and offering me a corresponding service.

Is there anything you notice when you go to the shoe trade?

First of all, I notice that the shoe retail is shrinking. In addition, the offer in the shops often does not correspond to reality or what you can see in series or on social media, where many different microtrends take place. Instead, there are still the old categories such as leisure shoes, winter boots or summer shoes.

But you need them too!

Of course I need a shoe for free time – but what does it look like? Maybe I would like to wear a shoe in my free time that looks like a business shoe but is very comfortable. Or a shoe in a leisure look in business. It is exactly the same as with hairstyles, looks or outfits; They also no longer work according to the traditional scheme. I can go to yoga in yoga pants, and if I then have a business date or a dinner, then I wear yoga pants. We have this freedom. And that’s the cool one.

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