From Bancolombia, the bank founded in Medellín 150 years ago, they emphasize the importance of banking having easy access routes for clients, with regard to the adoption of bitcoin (BTC) and cryptocurrencies.
At the Merge Madrid 2025 event, Pablo Arboleda Niño, the CEO of Wenia, Bancolombia’s digital asset platform, urged to simplify access between bank accounts and cryptocurrencies. He hinted that with this customer confidence in their purchase and withdrawal is guaranteed.
During the panel “banks’ strategy for crypto in Spain and Latin America”, held on October 8, 2025, Arboleda Niño said that, “at first, buying was complex and leaving was challenging.” “Our first mantra was to facilitate the ‘go and return,'” he said, highlighting operational simplicity and financial education as axes to foster trust.
The Bancolombia executive added that the priority is to approach the general public, highlighting that users “need the bank to accompany and educate them; That’s part of what banks can start doing,” according to what was reported through means of Spain.
The panel addressed banking roadmaps in Europe and Latin America. In that sense, the event also reflected the regulatory progress of the sector after the full entry into force of the Cryptoasset Markets Law (MICA).
In this context, the Spanish market lives a staggered process of adoption by bankswith different models and rhythms depending on each entity, as CriptoNoticias has been reporting.
The panel participants agreed that the key lies in banking support that educates the general public. The session also revealed the diversity of banking strategies that are underway, including stablecoins as CaixaBank and eight European banks will launch their own stablecoin.
Regarding this, Javier García de la Torre, country leader of Iberia on Binance, highlighted the traction of this market and the level of demand it reflects. He pointed out that stablecoins are around $300 billion in capitalization and manage around $45 billion in these digital assets, providing liquidity to the ecosystem.
As part of this data, it is worth noting that the rivals of the largest stablecoin by capitalization, tether (USDT), that follow MiCA regulations are gaining new space in Europe, including in banking.