The fashion brand Brax has revised its brand identity together with the Swiss branding agency Brandpulse. This is intended to keep the brand relevant and attractive to new and younger target groups. Part of the rebranding includes a new logo and a new design concept with colors, design elements and typography. The focus is on the colors Dark Grey, Riviera and White Sand. The new design will be rolled out gradually from January 2025 and will be part of the strategy to become Europe’s leading trousers specialist with comprehensive outfit expertise.
New look for Brax – schuhcourier
