The field service for the Salamander brand will be expanded in the future. The Astormueller company wants to strengthen the brand that it acquired in August 2023 and focus more on the needs of retail and direct customer loyalty. The company announces that the realignment not only includes an update of the brand image, but also a focus on modernized collections and closer integration with stationary retail partners. In this way, the traditional brand could be re-established in the current market environment.
Astormueller has introduced some new people responsible for sales. Pia Fuhrländer will take over European sales management in the future. Rainer Mattheis looks after the key accounts in the DACH region. Franziska Blakert (NRW), Dirk Matschull (North/East) and Anton Preitsameter (Bavaria/Austria) are responsible for regional sales.
By expanding its field service, Salamander aims to strengthen long-term partnerships, expand market presence and increase sales in a challenging retail environment. Through direct exchange on site in the showrooms in Hanover, Breitscheid, Mainhausen, Sindelfingen and Munich, Salamander also wants to react more quickly to market changes and adapt sales strategies accordingly.
