Knirps expands management – schuhkurier

Bernhard Lindner, who has been Head of International Sales & Marketing for the umbrella specialist since September 2017, will be the second managing director to manage the brand’s fortunes in the future, Knirps said. Before joining Knirps, the Salzburg native worked for seven years at Red Bull as International Sales Manager.

By the brand’s centenary in 2028, Knirps aims to expand its brand leadership nationally and internationally. In addition, collaborations with suitable brand partners should be developed and expanded. For the Sonnengarten division, Bernhard Lindner also has further product development and a stronger international presence on his to-do list.

“The Knirps brand has been around for almost 100 years. Now it’s time to continue to expand the brand’s success together as a team, nationally and internationally. This means further strengthening the positioning and positioning Knirps for the future and the next 100 years in such a way that future generations still know the brand with the red dot and understand it as a promise of quality,” says Bernhard Lindner.