Beware of crypto-influencers and their memecoin promotions!

Meme cryptocurrencies have set a trend throughout 2024. And, in times where social networks set the pulse, there was no shortage of the appearance of some crypto-influencers who promote this class of digital assets, taking advantage of the trust of their followers to obtain returns. In many cases, a false sense of security can be … Read more

Puma continues to pursue its sustainability strategy

The sports company Puma wants to reach younger generations in particular with the “Green Flags” podcast series. In the five-part series, which aims to shed light on various facets of the topic of sustainability, Manchester United captain and England international Maya Le Tissier, professional footballer Moses Duckrell and fashion and lifestyle guru Oli Bromfield talk … Read more

Sönke Padberg moves to BTE

From February 2025, a new addition will expand the BTE team: Sönke Padberg will be responsible for advising fashion retail companies and especially shoe stores on technical and business issues. General member support also falls into his area of ​​responsibility. At the same time, Padberg will take over the management of the BTE office in … Read more