New terrain for Henkelmann – schuhkurier
The feedback from retailers on the acquisition of the Bullboxer brand rights was predominantly positive, reports Lisa Schmitz, Henkelman’s brand manager responsible for Bullboxer. There were isolated concerns about whether Bullboxer would be launched as another inexpensive Henkelman brand in the future, the 29-year-old recalls. In order to dispel these doubts, the company repeatedly sought … Read more