Toni Kroos becomes the face of Marc O’Polo

For the first time, Marc O’Polo is working with two independent communication strategies for the women’s and men’s campaigns. While the model Gisele Bündchen was chosen for the women’s campaign, the men’s campaign is being worked on with former footballer Toni Kroos. The campaign is entitled “Quality defines us”. Toni Kroos’ excellence on the pitch…

Marc Cain stages the collection with AI

After Marc Cain had already created the campaign for the fall/winter 2024/2025 season using artificial intelligence, the campaign for spring/summer 2025 relied almost entirely on computer-generated technology. With the exception of the clothing, everything was created using a text-to-image program, explains Marc Cain. The collections are based on the motto Pure Radiance. The motto is…

Zalando launches adaptive kidswear collection – schuhkurier

The adaptive kidswear collection includes 29 items from Zalando’s own brands Friboo and Yourturn Kids. The collection is basic-heavy and is intended to cover the basic fashion needs of disabled children. The garments have different adaptive functions. When designing adaptive fashion, Zalando distinguishes between five features: more comfortable to wear, fit when sitting in a…

Puma presents new CFO – schuhkurier

Markus Neumann will join Puma’s management team as Chief Financial Officer (CFO) on October 1, 2024. He was most recently CFO at Guess and before that CFO at the luxury fashion brand MCM and CEO and CFO of the Americas region at Hugo Boss. Guess announced Markus Neumann’s departure back in August. At Puma, he…

Geox ceases US operations

According to recent media reports, Italian shoe company Geox is ending its operations in the US at the end of the month. This includes closing the New York City office and laying off staff. Enrico Mistron, who joined Geox as CEO in March, confirmed this decision to Footwearnews and explained that the business model in…

Consumer sentiment recovers slightly – schuhkurier

Consumer sentiment in Germany remains tense. The Society for Consumer Research (Gfk) and the Nuremberg Institute for Market Decisions (Nim) predicted a significant decline compared to the previous month for the current September 2024. In October, however, consumer sentiment could recover slightly. The index value is expected to rise by 0.7 points to -21.2 points….

Italy investigates Shein for greenwashing

According to the Reuters news agency, investigations have been launched against Infinite Styles Services CO Limited, based in Dublin. This company manages Shein’s website and app for Europe, the Middle East and Africa. The investigation is examining whether general, vague or misleading environmental statements are intended to convey a false picture of the production and…

Antje von Dewitz receives Federal Order of Merit

On the occasion of German Unity Day, Federal President Frank-Walter Steinmeier will award 28 citizens with the Federal Order of Merit of the Federal Republic of Germany on October 1, 2024. The individuals are being honored for their outstanding commitment to the values ​​of democracy in various ways and for making an important contribution to…

Ifo: Business climate deteriorates again

The Ifo Institute’s business climate index fell from 86.6 to 85.4 points in September. This is the fourth decline in a row. The index is based on around 9,000 monthly reports from companies assessing their current business situation and expectations for the next six months. The index value 100 is defined as the average value…