New additions to the top of Nike – schuhkurier

Nike is bidding farewell to Executive Vice President of Global Sports Marketing John Slusher, who is retiring after 26 years with the company. His successor will be Ann Miller, who has been with Nike for 18 years and was most recently Executive Vice President and Chief Legal Officer. Elliott Hill, Nike’s new CEO since the … Read more

Study: Majority of Germans want local shoe stores

5,019 consumers living in Germany were asked in a representative survey about their relationship to shoes and brands. The study provided insights into customer behavior that can serve as reliable information and a basis for strategic decision-making processes. Sonja Koschel, founder and owner of Marketmedia24, explains: “The aim of the research was to gain representative … Read more

Mengedoht celebrates 125 years – schuhkurier

He and his wife quickly expanded the company’s retail division. Both – shoemaking and sales – proved to be important and valuable during the war years: shoes were needed. And if there weren’t any new ones to buy, then the ones you had were repaired. During the war years, when her father was a soldier … Read more

One word, Bernd Herkenrath!

Episode info Episode #026Episode 10: A word, Bernd Herkenrath! Instead of his well-deserved retirement, Bernd Herkenrath in Staufen decided to take an unusual step: to set up a shoe repair shop that would recondition high-quality footwear and offer it for sale again. Retirement is not for everyone, knows Bernd Herkenrath, who decided against relaxing after … Read more

Asics produces recycled shoes from leftover stocks

The new Neocurve model was introduced for the Asics Sportstyle line. The shoe is produced together from ground material from leftover stocks and defective production. Every production step takes place in Europe, Asics said when introducing the Neocurve. The dismemberment takes place at the recycling company Fastfeetgrinded in the Netherlands. With the model, Asics wants … Read more

“We can overcome crises” – schuhkurier

Daniel Walder: For me it actually came naturally. As a little boy, I wrote in my friends’ books that I was going to be a shoe director, while others wanted to be a police officer or an astronaut. Shoe director was my father’s title, who was still allowed to carry the title through the factory. … Read more

Mengedoht celebrates 125 years – schuhkurier

He and his wife quickly expanded the company’s retail division. Both – shoemaking and sales – proved to be important and valuable during the war years: shoes were needed. And if there weren’t any new ones to buy, then the ones you had were repaired. During the war years, when her father was a soldier … Read more

Feedback – schuhcourier

I recently spoke to a representative of a shoe manufacturer about how using social media and direct contact with consumers provides a lot of insight. If you ask people what is important to them when shopping in a shoe store, you sometimes get completely different answers than you thought for decades, when this direct connection … Read more