On launches marketing campaign with Zendaya

Quiet valleys and contemplative mountain landscapes: In the On campaign clip, for which the brand has brought in brand ambassador Zendaya, social interaction plays an important role in addition to exercise and exploration. In the Swiss Alps, the actress wears clothing from the Movement Collection for Fall/Winter 24 and visited On Labs in Zurich and … Read more

Cleaning and repairing in the sneaker car wash

Cleaning and restoring is good for your wallet and also saves resources, that’s Stefanie Fuchs-Bornscheuer’s motto, who also wants to make a contribution to more sustainability: In order to extend the lifespan of the sneakers, she created a video for end customers that shows How you can clean your sneakers quickly and easily at home. … Read more

Verdi criticizes Galeria for “poisoned offer”

The Verdi union criticizes the announcement by Galeria management that it wants to offer employees an adjustment to their remuneration without a collective agreement with Verdi. Verdi federal board member Silke Zimmer says: “The announced offer is poisonous and immoral. We call on management to refrain from making such offers and to return to the … Read more

Plain text – shoe courier

Traditionally, the German Council of Shopping Places, the trade association for the retail real estate industry, invites you to an industry meeting in Berlin once a year. There is always a motto under which people in the industry and experts discuss. This year the motto was plain text. And the experts didn’t hold back when … Read more

How does a seal get on the shoe?

The Blue Angel is very well known in Germany, but is difficult to implement in shoe production. Dr. Kristin Stechemesser from the Federal Environment Agency explains what the challenges are and how the Blue Angel wants to become more important in the shoe industry. The article How does a seal get on the shoe? first … Read more

Statements from the German Council Congress

Retail is under pressure. The consequences are bankruptcies, declines in frequency and vacancies; the attractiveness of the city centers is decreasing. At the German Council Congress, which took place in Berlin in mid-September, three trade experts spoke plainly on the topic. The article Statements from the German Council Congress first appeared on schuhkurier. Source link

The potential in your hand

Finn Comfort managing director Ralph Wolter knows that the question of current trends and targeting the target group is a constant challenge. “A 50-year-old man today no longer wears what 50-year-olds wore 20 years ago. The demand in rural and urban regions also differs in at least not entirely insignificant details, which of course has … Read more

How the ark should get back on track

It was worrying news that hit the shoe industry in February of this year: Arche, a shoe manufacturer from the Loire Valley and a specialist in buttery-soft shoes with a special attitude, had to enter protective shield proceedings. Arche will remain in the process until at least February 2025; possibly, as General Director Frédéric Jacob … Read more

Bear separates companies – schuhcourier

As part of their succession planning, the two brothers Sebastian and Christof Bär have decided to continue running the Bär and Joe Nimble brands separately in the future. This is intended to do justice to the different orientation of the two brands, whose characteristics are to be better developed. The Bär brand, based in Bietigheim-Bissingen, … Read more