New look for Brax – schuhcourier

The fashion brand Brax has revised its brand identity together with the Swiss branding agency Brandpulse. This is intended to keep the brand relevant and attractive to new and younger target groups. Part of the rebranding includes a new logo and a new design concept with colors, design elements and typography. The focus is on … Read more

Gero Furchheim new President of Ecommerce Europe

Gero Furchheim replaces the Dutchman Wijnand Jongen as President of Ecommerce Europe. In the future, the industry expert will represent the interests of both German and European e-commerce companies in his two offices. He has set himself clear goals: “I would like to dedicate my term of office to the goal of driving forward the … Read more

Zalando launches holiday campaign – schuhkurier

The protagonist of the TV commercial is the German actress and influencer Sofie Eifertinger. The focus is on the dilemma of finding the perfect outfit for the holidays. Eifertinger initially solves this by simply appearing in a bath towel – at sports, in the club and at the Christmas party. And then Zalando comes into … Read more