Gold Jewelery: 24 or 22 not, the younger generation running behind 14 carat gold, what is the reason for this? – Why Young Indians Are Choosing 14K Gold Over 22k Everyday Jewelery Trend
14 karat gold: A new trend is emerging rapidly in India’s jewelery industry. Instead of heavy ornaments, people are now giving preference to light, stylish and everyday wearing jewelery, especially 14 carat (14K) gold jewelery. From metro cities to Tier-2 towns, the brands are now selling it not just cheap but as a ‘fascinating and…
