The streetwear community in Frankfurt has a new place to go: With a sales area of 1,065 square meters over three floors, the new Snipes flagship store is one of the largest locations in Europe.
“The Zeil has always been a strategically important location for retail. We are already well represented with our seven existing stores in Frankfurt and the surrounding area. With the new store on the Zeil, we are setting new standards in terms of both design and size,” explains Amir Youssefi, Senior Head of Sales Europe at Snipes. “Frankfurt is one of the most important cities in Germany, with a lively hip-hop and streetwear scene. We are proud to be an integral part of this community and to be able to offer an even more outstanding shopping experience with the new flagship store.”
The highlight of the new location is the Soundbooth – an integrated recording studio within the store that aims to offer up-and-coming talent from the community the opportunity to record their own songs for free.
The first Snipes store opened in 1998. Today there are more than 750 stores in Europe and the USA. Sneakers as well as clothing and accessories from brands such as Adidas, Nike, New Balance, Karl Kani, K1X, Zoo York and Southpole are offered there.