Marc O’Polo appoints Sandro Schramm as Director of Marketing & Licenses at Marc O’Polo License AG. All trademark and licensing rights are located in this subsidiary. The licensing subsidiary’s board also consists of Maximilian Böck, Susanne Schwenger and Markus Staude-Skowronek, all of whom are also on the board of the entire company.
Sandro Schramm has been with the company for six years and was most recently Director of Marketing, Licensing & Growth Marc O’Polo. He will continue to report to Susanne Schwenger in the role of CPO of the company. Schramm’s appointment is intended to promote stringent brand development and expand the licensing business. Both are central pillars of Marc O’Polo’s growth and internationalization strategy.
“Sandro Schramm has an excellent feel for the Marc O’Polo brand and, with his team, has put the licensing business on a new footing. He has made a major contribution to significantly increasing the brand’s desirability and modernity and to positioning Marc O’Polo as an international and sustainable brand. We wish Sandro Schramm much success in his new position and look forward to continuing our great collaboration with him and his team,” said Maximilian Böck, CEO of Marc O’Polo SE. Susanne Schwenger, CPO of Marc O’Polo SE, adds: “Sandro Schramm has developed the brand greatly in recent years and, especially with the relaunch to rejuvenate it, has perfectly aligned it for the future. With It’s on us, Sandro Schramm developed the first image campaign including a TV spot with a focus on sustainability. We owe, among other things, our current testimonial campaigns with Gisele Bündchen and Toni Kroos as well as the new cooperation with the DFB to his high level of strategic and creative expertise as well as his strong personality. We still have a lot to do and I’m really looking forward to continuing to work closely together.”