As the company announces, group sales of EUR 361 million were generated last year. Compared to the previous year and the turnover of the Fuchs Schmitt company in Aschaffenburg, which was taken over in 2024, this is an increase of 6.5%. According to the company, 66% of sales were generated in Germany, 34% internationally.
“With our Making Success Happen Strategy, we had set and achieved ambitious goals. We are very proud of this outstanding team performance in these challenging times, ”says Brax Managing Director Marketing & Sales Marc Freyberg. “All brands, all markets and all channels contributed to this great success,” said Freiberg. Above all, the Brax Store (+10%) and e-commerce business (+10%) have developed positively.
The company wants to continue investing. An essential project is a new upper part concept. Since the beginning of February, 240 new top areas in retail have been implemented in the course of this, 181 in Germany, 59 International. A new PLM system to optimize data quality should also be introduced. According to its own statements, the textile provider employs 1,100 employees, including 639 in Herford.