The upcoming 55th edition of the Innatex sustainability trade fair will take place from January 18th to 20th under the motto “Together”. The fashion brand People Wear Organic, the Portuguese sneaker manufacturer Get the Balance, the menswear brand Bask in the Sun and the outdoor brand Vaude have already been announced as exhibitors. This time, the winners of the Design Discoveries Awards organized by trade fair organizer Muveo will be prominently placed in the foyer. The winners Maison Labiche, Ikiala, Kiwistories and Delin will be visible directly. There are now additional exhibitor areas on the first floor, where Design Discoveries previously had its stand. “We have been observing for several years that the stands are getting bigger and bigger,” reports Jens Frey, Managing Director of Muveo GmbH. “We see the increasing willingness to make this type of investment as a positive signal from the industry, especially in the midst of ongoing economic challenges. The labels come up with a lot of ideas when it comes to designing their spacious areas – it’s worth a visit!”
The motto is intended to emphasize the need for cooperation in the industry, says Alexander Hitzel, project manager at Innatex: “Smaller companies in particular can benefit very specifically from cooperation. The possibilities range from exchanging resources and knowledge to increasing reach and cost savings. I also assume that community building will become even more important in the coming years.” Therefore, there will be exchange formats in the Talk Area again.
One item on the program is the trade association expert panel on Monday, which is primarily aimed at buyers. Under the title “Best Practice from Retail: Meeting Challenges with Active Customer Loyalty and Other Measures” Dr. Eva Stüber from the Cologne Institute for Retail Research, Jost Wiebelhaus from the Frankfurter Laufshop, Olivia Dahlem from Quartier Frau, Marion Käfer from Lumiies and Silvio Zeizinger from the Hesse Retail Association talk about trends and solutions for sales.