Rumble CEO Chris Pavlovski indicated that they will continue buying bitcoin.
The company follows in the footsteps of MicroStrategy.
The streaming platform Rumble, known for its anti-censorship stance and its rivalry with YouTube, confirmed its foray into the cryptoasset market by making its first purchase of bitcoin (BTC).
This strategic move, announced by CEO Chris Pavlovsky, reflects growing interest by tech companies in diversifying their cash reserves into digital assets.
Pavlovsky used social network X to confirm the transaction, although he did not reveal the exact amount of the acquisition. Furthermore, he announced that this will be only the first of many future purchases, aligning with a long-term vision regarding bitcoin as a store of value.
In November last year, Rumble had already expressed its intention to establish a strategic bitcoin reserve.
At that time, the company approved the allocation of a portion of its surplus cash to acquire BTCwith a limit of 20 million dollars allocated to these purchases.
With this decision, Rumble adopts a strategy similar to that of MicroStrategy, the company led by Michael Saylor that has been a pioneer in the accumulation of bitcoin since 2020. Currently, the company holds 450,000 BTC, becoming the largest corporate holder of this digital asset worldwidel, as reported by CriptoNoticias.
Expansion towards El Salvador
In line with its growing interest in bitcoin, Rumble recently announced the establishment of a headquarters in El Salvador to serve the Hispanic market.
This country, known for being the first to adopt bitcoin as legal tender, has implemented a favorable regulatory framework for technological development and innovation in the bitcoin and cryptocurrency sector.
A strategic move towards the future
Rumble, with this first BTC purchase and its international expansion, makes clear its commitment to digital assets as part of its business strategy.
This approach not only seeks to diversify its assets, but also position itself as a company aligned with global technological trends.
In a competitive market, the adoption of bitcoin could become a key differentiator for Rumble, marking a before and after in its growth within the digital ecosystem.
