The company generated in 2024 of the company in the amount of $ 4.1 billion (3.9 billion euros) means an increase of 4% compared to 2023. For the fourth quarter of the 2024 financial year, Crocs reports consolidated sales of $ 990 million (EUR 944 million), an increase of 3.1% compared to $ 960.1 million in the same period of the previous year.
The business in North America in particular was above plan; The growth in China has accelerated. Heydude’s sales remained at the level of last year and was higher than expected because direct sales to the end consumer led to growth, ”said Crocs CEO Andrew Rees. “For 2025 we expect another year with sales growth, led by growth in the medium single -digit range at the Crocs brand. We look forward to the first signs of progress that we made at Heydude in the fourth quarter and are careful when designing the forecast for 2025 for Heydude, because we concentrate on reviving the brand. ”
At the same time, crocs for 2025 expects $ 11 million (EUR 10.5 million) due to Trump’s customs duties. According to CEO Andrew Rees, the company is planning goods imported from China to the USA with tariffs from February and from March with additional tariffs of 25% imported goods imported from Mexico. He assumes that they will remain into force for the rest of the year, according to the CEO.
Any price increases are considered, Rees explained in a conference call with US media. In the short term, however, no significant price increases are planned.
