Manuela Öller produces the product Footloop with her start-up upgrade. It consists of a loop and a ribbon and turns a mulette into a sandal that can be worn, for example, when driving. Oiller invests a lot of money in Google advertising, but how should Google ask for something that existence you don’t know? In this issue we spoke to shoemakers and venue manufacturers. Many face the challenge that there is a target group that could help them. However, this cannot even imagine that someone could produce a solution for their problem.
This is a challenge for the segment that everyone has to approach with their marketing strategy. I think inpatient retail is an important part of the solution. Because where can I find articles better that can help me personally than where I see them in a selection in front of me and let me explain them competently?
