The Tecnica Group announces the appointment of the new Chief Executive Officer. Andrea Dorigo, the team of the parent company of brands such as Lowa, Moon Boot and Nordica, is the new person responsible and looks back on more than 20 years of industry experience. Most recently, Dorigo worked as a Vice President of Global Retail at the sporting goods group Adidas. “His expertise in the management of complex organizations, the strategic development and the implementation of omnichannel strategies will be the key to leading the Tecnica Group to new ambitious goals,” says Tecnica. The previous CEO Giovanni Zoppas, who has been responsible for the company since May 2021, will be available to the company from now on.
LOWA mother group appoints new CEO shoe courier
