Of the children’s orthopedist Dr. Ernst B. Zwick will be the new brand ambassador for the child’s shoe brand Superfit from spring/summer 2025. According to the press release, he already advises the design team regularly and is also involved in the development of new running or barefoot models. As early as 2023, he appeared as an expert for children’s feet at a Legero United appointment. In his new function, he will give tips on the healthy growth of children’s feet in social media videos. Thanks to the expertise, the parents should have more security when buying children’s shoes, says Brand Manager Manager Manuela Sobotka: “We want to give parents security, make the right decision and support them comprehensively with Dr. Zwick’s expert council.”
Dr. Ernst B. Zwick says about the collaboration: “The versatility of the Superfit collection is convinced: from the offer in different vastness to child-friendly locking solutions. The collections offer models with light fitness, functional, removable insoles and breathable feed and upper material. Only soft materials are used. Rolling movement and stable forefoot and heel cap attention: for optimal hold and protection. ”
