According to the preliminary quarterly figures, Adidas was able to increase sales in the first three months of 2025 by almost 700 million euros to EUR 6.153 billion (2024: 5.468 billion euros). Current -adjusted sales have increased by 13%. Without taking into account the Yeezy sales, which were completed last year and this year cannot be found for the first time this year, there is an increase of 17%. This increase is due to double -digit growth in all markets and all sales channels, according to Adidas. The results are better than forecast.
The company’s gross margin improved by 0.9 percentage points to 52.1% (2024: 51.2%). The increase in the gross margin of the Adidas brand in the previous year was even stronger and was 1.6 percentage points. The operating result in the first quarter improved to EUR 610 million (2024: 336 million euros), which corresponds to an operational margin of 9.9% (2024: 6.2%). Bjørn Gulden, CEO of Adidas, explains: “I am very proud of what our team achieved in the first quarter. Two -digit growth in all markets and all sales channels in the currently volatile environment shows the strength of our brand and underlines the excellent work that our employees are. Potential of our company.
Adidas will publish its final business results for the first quarter of 2025 on April 29, 2025.
