For the first time, Marc O’Polo is working with two independent communication strategies for the women’s and men’s campaigns. While the model Gisele Bündchen was chosen for the women’s campaign, the men’s campaign is being worked on with former footballer Toni Kroos. The campaign is entitled “Quality defines us”. Toni Kroos’ excellence on the pitch and his social awareness off it are emphasized. At the center of the campaign is a film shot by photographer and director Jonas Lindstroem.
Toni Kroos becomes the face of Marc O’Polo
