From now on, Lloyd Shoes GmbH will operate as Lloyd Lifestyle GmbH. Lloyd Shoes Retail GmbH will also be called Lloyd Lifestyle Retail GmbH in the future. This renaming is intended to reflect the company’s strategic change under the new owner Arklyz AG. Lloyd is to be transformed into a comprehensive lifestyle brand with a product range that extends beyond shoes. “Our vision is to develop Lloyd into a leading global lifestyle brand,” says Param Singh, owner and CEO of Arklyz AG. “The new company name symbolizes our ambitions to revitalize the brand while maintaining Lloyd’s rich heritage in quality and craftsmanship.” Andreas Schaller, CEO of Lloyd Lifestyle GmbH, adds: “With our new name Lloyd Lifestyle GmbH, we underline our ongoing Commitment to expanding the brand beyond the footwear segment into the lifestyle sector and adapting it to the changing needs of our customers. We look forward to this exciting new chapter.”
