Outdoor equipment manufacturer Salomon announces the appointment of a new Global Communications Director. Anne-Laure Nicod will be responsible for the company’s PR and social media communications in the future. “I feel very honored and very happy to be
Salomon to work as the new Global PR & Communication Director,” said Nicod. “This new adventure stands at the crossroads of two projects: on the one hand, the opportunity to work for a brand that is truly stimulating in terms of innovation, innovation, purpose and values with which I fully identify feel fully connected; on the other, my roots.” Nicod grew up in this region and studied in Annecy. She has over 15 years of experience at advertising agencies and most recently worked at Chanel Fragrance & Beauty as Global Content & Social Media Director for four years.
“Anne-Laure is a strong addition to our global brand team, with a truly unique profile tailored to this role,” said Scott Mellin, Global Chief Brand Officer at Salomon. “She brings a unique perspective, combining a deep knowledge of communications strategies on a global scale, an understanding of the modern mountain sports lifestyle and her experience in the fashion industry to support the recent acceleration of our Sportstyle division. Salomon is experiencing continued growth overall and I am confident that Anne-Laure is the right person to develop the communications strategy that will help us bring the brand to new communities around the world.”
“I am very happy to contribute to the promotion and development of the modern mountain sports lifestyle that Salomon embodies and which is very close to my heart,” adds Nicod.