This Is What The Netflix Collection Looks Like

The first drop is intended to mark the start of the new cooperation between About You and Netflix. It consists of two strictly limited parts that are intended to form the framework for the partnership. With a price range of 39 to 69 euros, the clothing items should be affordable for a wide audience.
The focus of the limited selection is a quote from the “Sex Education” series: “Someday someone will choose you, and will keep choosing you everyday.“The logos of the two companies About You and Netflix can be found underneath.

According to the creators, the “Netflix Collection” is inspired by various Netflix series and films. There will be more products and styles available as early as December. Another drop is also planned for the beginning of next year, although those responsible are currently leaving it open which series the products will be inspired by.

“This partnership is very special because in Netflix we have found a partner who – just like About You – puts creative content first. Both companies share the same vision for the new fashion brand, which is what makes our collaboration so unique. The development of the first pieces has already shown how strong this collaboration is,” says Julian Jansen, Content Director at About You.

The launch is accompanied by a campaign with the motto “Looks like you?” It shows different groups in their Netflix moments – at a comedy evening with friends, at an action adventure or at a romantic movie night. The concept of showing viewers from the perspective of the TV screen is intended to make their closeness and connection to Netflix clear.