Outdoor shoe specialist Lowa welcomes a new Head of Marketing on board: Ulf Michels has been active in his new role since September 1. At the end of 2023, the last Head of Marketing, Michael Frank, left the company; the position has remained vacant since then.
Ulf Michels’s passion for sports and the outdoors is also evident in his previous positions: in addition to the agency Moving Adventures Medien GmbH, he also worked for Adidas and its brands Five Ten and Terrex. Most recently, he was Director Global for Digital Sales at mountain bike manufacturer YT Industries.
“I am truly impressed by their talent and commitment,” Michels says in a LinkedIn statement. “Together we will continue to develop and improve the Lowa brand and communications to ensure that our passion for outdoor adventure resonates with enthusiasts around the world.”