The new Samsonite store in a listed building combines historic architecture with modern design and offers a diverse range of travel and lifestyle products. Samsonite presents its range on around 150 square meters. Customers can also personalize suitcase tags individually.
“With the opening of our store in Cologne, we are setting a special highlight in our long history in Germany,” says Dirk Schmidinger, General Manager of Samsonite. “The combination of tradition and modern lifestyle that this location embodies makes it a perfect home for our brand.”
The store was officially opened on November 26, 2024 with an evening event and numerous guests. Moderated by Sandra Sprünken, judo world champion Anna-Maria Wagner, hockey world champion and Olympic silver medalist Jean Danneberg and Olympic bronze medalist in heavyweight boxing Nelvie Tiafack discussed the importance of traveling in their lives, personal lucky charms in their luggage and their best ones Techniques for efficient packing.
