The Kandahar brand, which has been part of the Kybun Joya Group for three seasons, announces the opening of the brand’s first shop-in-shop. Kandahar is now working on the exclusive project together with the Swiss shoe store Schulthess on Rennweg, one of the oldest streets in Zurich’s old town. According to the company, the presence in an elegant and modern ambience should underline the brand philosophy. Especially at a time when specialist shops are becoming increasingly important again, the brand demonstrates a sense of exclusivity and proximity to customers. “A central location like Rennweg in Zurich offers us the unique opportunity to make our collection accessible to a very exclusive audience,” explains co-CEO Karl Müller.
Co-CEO Claudio Minder emphasizes the start of the new expansion strategy: “2025 will be a year of expansion for Kandahar.” A “broad-based wave of expansion” is planned. Since taking over the brand, Kandahar has consistently developed and laid a stable foundation. “This opens up new opportunities for the brand to present the Swiss shoe tradition in modern and stylish concepts and to further expand its presence in important markets.” Expansion to Norway, Japan and Austria is currently being planned.
