With the “Peter Kaiser Academy”, the company is also introducing an app-based training platform that is intended to provide individual employees with interactive and flexible training. According to Peter Kaiser, content such as brand philosophy, product knowledge and sales techniques should be conveyed using innovative learning methods. Successful completion would be rewarded with a “PK diploma” to increase personal motivation.
An accompanying competition is intended to ensure additional commitment: bonuses such as trade vouchers are intended to encourage sellers to become more committed to Peter Kaiser products. Regular feedback rounds would ensure the continuous optimization of this measure.