Partnership with multimillion-dollar campaign When the shoes are delivered to shoe retailers in early 2025, a major campaign in the brand’s core markets will accompany the launch. According to Tischer and Schmitz, Astormueller is providing a multi-million dollar budget for this. The campaign includes online TV, social media channels and influencer marketing, among other things. … Read more
At the trade fair, dealers gave an insight into what has recently sold well for them and how they adjust their orders. The article Shoes: Statements from the trade first appeared on schuhkurier. Source link
This is what the industry wants to offer Manufacturers want to stand out to retailers and end customers not only with fashion. The Gordon & Bros brand scores points above all with NOS products. In view of the difficulties faced by retailers, Randolf Friedel draws attention to some of Hooijer’s new services: “Overstock is currently … Read more
After eight weeks of renovation, the Lodenfrey fashion house was able to present the new shoe department in its main store in Munich under the title “The new shoe department” at the end of August. The sales area in the basement was completely redesigned and is intended to create a more varied and inspiring shopping … Read more
EVERY WEEK SHOE COURIER Don’t miss an issue: Everything from the shoe business – critical, in-depth and diverse. 100% industry knowledge for your success in the shoe business. Printed or as an ePaper + all website content. Subscribe to the schuhkurier Digital subscription print + digital subscription Digital subscription print + digital subscription Subscribe to … Read more
The General Association for the German Textile and Fashion Industry explains in its economic report based on the latest figures from the Federal Statistical Office that the negative sales trend from the previous month continued in June. Sales in the entire industry fell by 9.8%. In the first half of the year as a whole, … Read more
Mathias Eckert will start as Managing Director at S.Oliver on October 1st. He will assume responsibility for the S.Oliver and QS brands as well as for the wholesale division, including franchise and store partners for the S.Oliver, QS and Comma brands. He was Managing Director at S.Oliver from 1995 and 2021 and has already successfully … Read more
The Kybun Joya CEOs met with Dr. Hassan Al-Tamimi, the director of Al-Mansour Medical City, the largest hospital in the country. (Photo: Kybun Joya) During the trip, the two also visited Dr. Hassan Al-Tamimi, the director of Al-Mansour Medical City, the largest hospital in the country, and former Iraqi minister, to talk about the health … Read more
Consumer sentiment is unlikely to recover in September either, according to current figures from the HDE. The article Consumer sentiment continues to decline first appeared on schuhkurier. Source link
Over 260 brands from more than 20 countries presented themselves at the ILM in Offenbach from August 31 to September 2. “In volatile, challenging times, we offer the industry a reliable place for information and inspiration. In Offenbach, business is done and the course for the future is set.” This is how trade fair managing … Read more