The WMS system is celebrating its 50th anniversary this year. At the end of November, trade, industry and long-time companions came together in Offenbach for a “children’s birthday”. The article WMS: 50 years old and young at heart appeared first on schuhkurier. Source link
It should come as a surprise to few people: the German sporting goods manufacturer is in first place in Yougov’s current fashion brand ranking Adidas with a consideration score of 38.7% in the observation period November 2023 to October 2024. This score expresses the probability with which a consumer will consider purchasing products from the … Read more
The licensee for the socks segment is the company Blue Jeans House, which is also a partner for the marketing of legwear for Puma, Head and Skechers. Two collections are offered per year. The first collection for women and men will be available on the market from S/S 2025. Three lines are presented to customers. … Read more
On December 1st, the recycling market association’s recycling design prize was awarded for the eleventh time. Innovative and creative upcycling ideas will be honored in this open competition. The range of entries includes products and concepts in which materials that have become useless or industrial production residues are recycled. The Post Cov sneaker from Nat-2 … Read more
The fashion brand Brax has revised its brand identity together with the Swiss branding agency Brandpulse. This is intended to keep the brand relevant and attractive to new and younger target groups. Part of the rebranding includes a new logo and a new design concept with colors, design elements and typography. The focus is on … Read more
The Cads sustainability initiative is also integrating a kick-off event for a new project on the circular economy into the upcoming information day. The post Cads Info Day focuses on ecodesign and circularity appeared first on schuhkurier. Source link
Gero Furchheim replaces the Dutchman Wijnand Jongen as President of Ecommerce Europe. In the future, the industry expert will represent the interests of both German and European e-commerce companies in his two offices. He has set himself clear goals: “I would like to dedicate my term of office to the goal of driving forward the … Read more
The protagonist of the TV commercial is the German actress and influencer Sofie Eifertinger. The focus is on the dilemma of finding the perfect outfit for the holidays. Eifertinger initially solves this by simply appearing in a bath towel – at sports, in the club and at the Christmas party. And then Zalando comes into … Read more
In his role as senior buyer, Marc Meyer works closely with Bernd Schneider, head of category management, at SABU.His activities will include maintaining supplier partnerships, viewing collections, purchasing analysis and compiling SABU programs and order recommendations for the SABU stores. SABU managing director Stephan Krug explains: “A product mix that is consistently geared towards the … Read more
The transparent possibility of concluding digital data exchange agreements – “Dave” – is intended to enable users to view and download current data exchange agreements at any time. The platform also offers the opportunity to conclude new agreements digitally and easily. Another feature of Dave is the automatic confirmation email that the trading partner receives … Read more