A study by the market research institute Verian on behalf of the management consultancy FTI-Andersch has shown that 36% of retailers want to initiate or complete a restructuring this year. Of retailers planning to restructure, 83% are considering a strategic realignment. 50% are considering targeted measures to cut jobs in order to reduce costs. In … Read more
The HDE consumption barometer rose further to 97.54 in December. In November the value was 97.25 and in October it was 96.13. The barometer is based on a monthly survey of 1,600 people; the value for November 2017 is defined as the index value 100. However, there is still a cautious consumer mood, as shown … Read more
Bag manufacturer Braun Büffel and fashion brand Gardeur want to develop their shared strengths in a marketing cooperation. Stylish combinations should be presented together and the focus should be on the quality and timeless design of the brands. The two brands filmed a campaign in Barcelona for the collaboration. The content creator and model couple … Read more
Anyone can digitize. Or? In the podcast, digital coach Sue Appleton explains how much effort retailers have to put into e-commerce and marketing and reveals tips for the Christmas season. The post A word, Sue Appleton! first appeared on schuhcourier. Source link
The new Samsonite store in a listed building combines historic architecture with modern design and offers a diverse range of travel and lifestyle products. Samsonite presents its range on around 150 square meters. Customers can also personalize suitcase tags individually. “With the opening of our store in Cologne, we are setting a special highlight in … Read more
“Yesterday I handed over my equipment and my car,” writes former Jack Wolfskin Sales Footwear Director Selim Say in a LinkedIn post. At the beginning of October, Say announced that he was leaving the company, but the next steps were still kept quiet. “One last look over the JW campus. What an adventure this time … Read more
Every year the ANWR media platform Schuhe.de launches its digital Advent calendar at Christmas time. Users can expect more than 40 prizes with a total value of over 10,000 euros. In addition to gifts such as shoes and jewelry, there are also various shopping vouchers and travel prizes. The prizes were selected together with numerous … Read more
According to Birkenstock, the visual highlight in the 80 square meter store are the massive, organically shaped modules and tables made of cork. Rounded edges throughout the store and in the shop windows are intended to reflect the shape of the brand’s anatomically shaped footbed. In addition to classics such as Arizona and Boston, new … Read more
At the end of November, the Sport 2000 unit invited Sneaker Force to Mainhausen again. And once again, not only members but also external retailers from various sneaker and streetwear stores in Germany accepted the invitation. In addition to well-known brands such as Adidas, Keen and Lacoste, new manufacturers also supplemented the range: especially in … Read more
Large department stores are disappearing from many city centers, and vacancies are affecting many shopping streets. This is increasingly stopping people from going into the city to shop. How can this development be stopped and how can new solutions be implemented? The discussants in the SWR consumer program addressed these and other questions “Get to … Read more