Albrecht Kersten will be the new Head of Marketing & Consumer Experience at the SABU group. The newly created role expands the position of marketing manager, which was filled by Michael Gnoth until his retirement. Kersten worked as an e-business manager for SABU from 2016 to 2019 and from 2022. In 2023 he took on the role of Team Lead E-Commerce & Digital Marketing. With the new position, his area of responsibility expands to include the customer journey in marketing.
The realignment in marketing was driven by Jutta Brauner, head of SABU Digital. She built up SABU’s digital consulting expertise and established connections in the marketing area. The conversion results in the structural consolidation of all SABU marketing competencies. Lisa Weitmann and Lisa Weinrank from the SABU Digital team will now also work in the Marketing & Consumer Experience area.