Fashionette GmbH, which is part of The Platfrom Group AG, has appointed Frederike Knop to the company’s CEO. Since April 2025 she has been together with Dr. Dominik Benner Fashionette is responsible for managing director. Knop follows Laura Vogelsang, who is to switch to the Advisory Board of Society from May 2025.
The new CEO can look back on experiences as managing director and CEO at Chronext GmbH, an online shop for luxury watches in Cologne. She was also at the Audemars Piguet watch brand.
“I’m looking forward to the new task at Fashionette,” says Frederike Knop. “I am at home in the luxury industry, so it is a home game for me. We would like to establish fashionette even more as a luxury platform in the future. This includes expanding the number of partners massively and increasing internationality.
“We are pleased to have won a person with Frederike Knop who has worked up in the industry and understands eCommerce perfectly in the luxury industry. Now a new chapter for fashionette begins and we will focus more on profitable growth and platform,” says Dr. Dominik Benner, board member of The Platform Group AG.