Meta has launched a stablecoin-based payment system that allows certain content creators to receive their income in digital assets.
In this first phase, the program uses USDC, a stablecoin backed by the company Circle. Additionally, it is enabled only for selected users in Colombia and the Philippines.
The initiative represents a new attempt by the company to integrate into the ecosystemalthough with a different approach than previous projects such as Libra, later known as Diem. Instead of developing its own currency, Goal now choose by relying on already consolidated solutions with greater regulatory acceptance, thus reducing the risks it faced in the past.
The operation of the system is relatively straightforward. Creators who wish to receive payments in USDC must link an external digital wallet compatible with the Solana or Polygon networks within the Facebook payments platform. Once configured, they will be able to receive their income directly in this stablecoin, without traditional intermediaries.
However, Meta limits its participation only to the distribution of funds. The company does not offer services to convert these assets into local currencyso users will have to resort to external exchanges or platforms to manage that process. This implies that creators assume greater responsibility for the custody of their funds and their eventual conversion to fiat money.
Besides, the company has established a collaboration with the technology and financial company Stripe to manage aspects related to the tax reporting of these transactions, a key point in a context where the regulation of digital assets continues to evolve.
Taken together, this strategy marks a more cautious return for Meta to the cryptocurrency market, focused on specific use cases such as payments to creators, and aligned with current market conditions. The company has left open the possibility of expanding this system if the adoption is positive.